Brand Development, Positioning, Web Design, SEO & Social.
Archetype Designs & Projects, a multi-award-winning building design firm based in Brisbane, Queensland, has over 35 years of experience in creating innovative and sustainable residential and commercial building solutions. Despite their strong reputation, they needed a stronger online presence to showcase their portfolio, stand out from competitors, and attract more organic traffic.
Challenge.
Archetype Designs & Projects faced several key challenges:
An outdated website that was underperforming in terms of user engagement and organic traffic.
Strong competition in the Brisbane area with competitors showcasing more comprehensive portfolios and information online.
A shift from word-of-mouth referrals to the necessity of a strong digital presence to stay competitive in the evolving market.
Solution.
We provided a comprehensive digital transformation to help Archetype Designs & Projects modernise their online presence and attract more clients:
Website Redesign: We created a modern, user-friendly website that effectively showcases their extensive portfolio and services. The website was optimised for mobile responsiveness, fast loading speeds, and enhanced user engagement across all devices.
Brand Positioning & Design: The new design incorporated a refined colour scheme of grey-brown olive tones with a soft peachy-pink accent, reflecting the firm’s reliability, sophistication, and experience. This harmonious colour palette not only positioned them as a premium service provider but also allowed them to increase their prices while maintaining an approachable brand identity.
SEO Strategy: We focused on local SEO, optimising the website with targeted long-tail keywords specific to Brisbane and its surrounding areas. This helped the company rank higher in search results for less competitive terms, increasing visibility in the local market.
Social Media Strategy: We created and optimised social media profiles across Facebook, Instagram, and LinkedIn, ensuring consistency with the brand’s new identity. We developed engaging content, including reels and posts, to increase reach, raise awareness, and drive relevant traffic to the new website.
Achievements.
A redesigned website that significantly improved user engagement, offering an intuitive and professional browsing experience.
Successful implementation of local SEO strategies, achieving first-page rankings for key long-tail keywords within two months.
Increased online visibility, leading to more inquiries, higher client engagement, and new business opportunities.
An effective social media strategy that helped rebuild brand awareness in a competitive market.
Since the website launch and digital strategy implementation, Archetype Designs & Projects has seen a notable increase in site traffic, improved user engagement metrics (including a lower bounce rate and increased time spent on-site), and a rise in client inquiries. The firm’s strengthened online presence has positioned them to take on more high-profile projects and build long-term relationships with clients in the Brisbane area.
Impact.
Testimonial.
“We wouldn’t hesitate to recommend Evotech Agency to other small businesses. Their expertise in web design, SEO, and digital strategy has significantly boosted our online presence, leading to more inquiries and new business.” —Bill Sanderson Slade, Archetype Designs & Projects Principle Building Designer
