Brand Identity, Social Strategy & Content Strategy.
FNQ Volunteers is a well-established community organisation based in Far North Queensland, with over two years of experience in fostering resilience and creating meaningful connections within the local community. FNQ Volunteers works with a diverse range of individuals, with a focus on supporting an often-overlooked cohort in the FNQ area. Over the past two years, the organisation has built a strong foundation, offering vital volunteer opportunities and services that empower individuals to contribute to their community.
Challenge.
When FNQ Volunteers reached out for assistance, they were facing several challenges that were limiting their ability to fully engage with their community and amplify their message.
Brand Identity Inconsistency: Despite having a presence in the community for two decades, FNQ Volunteers brand identity was not fully aligned across platforms. This resulted in a lack of clarity about the organisation’s mission and values. The brand messaging was inconsistent, making it harder for them to stand out in the competitive nonprofit space.
Limited Social Media Strategy: While FNQ Volunteers had some social media presence, they lacked a structured and cohesive social media strategy.
Brand Identity.
We tied the design to the tropical, lush environment of FNQ, making it feel both local and unique. The use of playful, bright graphics helps to give it a friendly, welcoming vibe that resonates with people of all ages. We created a brand identity is both custom and deeply connected to the location and mission. It’s vibrant, engaging, and perfectly captures the spirit of FNQ Volunteers.
Solution.
To address these challenges, a comprehensive strategy was devised to elevate FNQ Volunteers brand and social media presence:
Brand Identity Development:
Created a cohesive visual identity that would resonate with FNQ Volunteers target audience. This included aligning the organisation’s established credibility with their updated brand identity.
Established a consistent tone of voice across all platforms that reinforced FNQ Volunteers mission to build resilience and foster connections in the community.
Social Media Strategy and Execution:
Designed a content strategy specifically for Instagram to create visually engaging posts that resonate with the community and promote the organisation’s core values.
Provided guidance on how to use other platforms (Facebook, LinkedIn, TikTok) to increase brand visibility, engagement, and interaction with potential volunteers and clients.
Achievements.
FNQ Volunteers has already started to see positive engagement with their refreshed brand identity and the newly implemented social media strategy.
Brand Recognition: Initial feedback from volunteers and clients has been positive, noting a stronger and more professional presence across FNQ Volunteers communication channels.
Increased Engagement: The refreshed Instagram strategy has led to an increase in interactions, and FNQ Volunteers is gaining better traction on Facebook and LinkedIn.
FNQ Volunteers messaging has been clarified, making it easier for local community members to understand the organisation’s mission and how they can get involved.
Community Impact.
Testimonial.
“Working with Annika was an absolute pleasure! The flyer they designed for us was not only visually stunning but also incredibly effective—we received responses within seconds of sending it out! Their ability to incorporate our brand colors in such a unique way (even down to the fingernail detail) was pure genius. We couldn’t be happier with the results and highly recommend their services to anyone looking for top-tier design and marketing expertise.” —Philippa, FNQ Volunteers ACVVS Program Co-ordinator
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